Project Background
I was hired to rebrand a small HVAC business and build their web presence.
The majority of existing business came from word-of-mouth referrals. The goal was to generate additional customers through more direct marketing such as truck signage and online advertising while retaining the trustworthy, small-business image that made We Fix HVAC so successful.
Logo
Working with the owners to designup a new logo, we settled on a modern blue-and-white colour scheme and simple, modern design that carried forward the “rushing air” motif of the original brand.
Business Card
Second version. The vertical design was an intentional decision to differentiate the card from others in the industry. This revision cleaned up the design significantly by removing unnecessary information (such as the fax address) and moving to a single font with only two weights.
Truck Signage
I designed a livery for various Nissan trucks that carried the brand into the physical world.
